Industry News & Reviews

Duca Del Cosma Sponsors AGM Conference Kick-Off with Keynote Speaker — Phil Mershon

-This presenting sponsorship opportunity provides the company key brand and product awareness-

NORTH PALM BEACH, FL. – DECEMBER 18, 2023 – Duca del Cosma, award-winning Italian fashion brand, and golf shoe trendsetter, has expanded its partnership with the Association of Golf Merchandisers (AGM) to include the prominent sponsorship of the 2024 AGM Retail Conference opening, slated for 9:00am on Tuesday, January 23, 2024, at the Orange County Convention Center.

“We are immensely grateful for Duca del Cosma’s expanded partnership and prominent sponsorship of the 2024 AGM Retail Conference. Their commitment to promoting golf retail education and supporting our conference is a testament to the caliber of innovation and excellence they bring to the golf industry,” said AGM Chief Executive Officer Jennifer Morton.

The 2024 AGM Retail Conference kick-off presented by Duca del Cosma will feature best-selling author, social media marketing expert, and keynote speaker, Phil Mershon. Mershon’s passion to design memorable experiences or customized events will inspire and ignite the AGM attendees.

“Duca del Cosma is thrilled to be the presenting sponsor at this year’s AGM Retail Conference opening. It allows our team and the brand to be directly in front of these influential AGM members,” said Evelien Lauwers, Managing Director North America for Duca del Cosma. “We are also happy to be associated with the keynote speaker, Phil. There is an organic synergy between his innovative business marketing approach and our own. We both push typical boundaries to produce unforgettable products or experiences.”

“The 2024 AGM Retail Conference, especially with Duca del Cosma’s significant involvement, is shaping up to be an extraordinary event,” added Morton.

Duca del Cosma will also participate in a marketing driven breakout session from 10:15am to 11:05am where an expert panel will share the secrets on how to run a successful trunk show. An essential platform for golf apparel and footwear brands.

“This session will be interesting. The AGM has included merchandisers and vendors, to create a fully collaborative experience to produce the best trunk shows possible. Our team is looking forward to contributing to the informative break out. If we miss you at the kick-off or marketing breakout, please visit us at the AGM Product Preview Reception. We will be showcasing the new SS 2024 Collection,” added Lauwers.

Duca del Cosma provides green grass accounts with a luxury, European, award-winning, brand that elevates and separates any Pro Shop from the competition and is the exclusive footwear company of PGA Magazine’s Golf Shop Owners. Prestigious Pro Shops that have found success with Duca del Cosma include St. Andrews, Bethpage, Oakmont, The Tradition, Desert Mountain, Saucon Valley Country Club, and more.

About Phil Mershon: With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” Using the metaphor of baking bread, Phil demonstrates how an event organizer combines the primary ingredients of their event and can make the difference between an average, boring, or unforgettable event.

About the Association of Golf Merchandisers (AGM): The Association of Golf Merchandisers is a globally recognized organization representing over 850 buyer members and more than 170 vendor partners. Committed to elevating the realm of golf retail and merchandising, AGM focuses on ELEVATING RETAIL, ENHANCING RELATIONSHIPS, and EDUCATING ALWAYS. By facilitating interactions between vendor partners and golf retail buyers, AGM promotes a mutually beneficial dynamic. More details are available at AGM’s official website:

About Duca del Cosma: Since being founded in Europe two decades ago, Duca del Cosma has revolutionized the world of golf fashion with its contemporary line of shoes for modern golfers. The premium brand combines stylish Italian design with top-quality materials and expert hand-crafting skills to produce extremely comfortable shoes that look sensational – both on and off the golf course.

The award-winning brand was the first to introduce a spikeless golf shoe. Duca continues to push the boundaries for fashionable innovation with around 150 styles and sells across more than 40 countries around the world. Duca del Cosma always looks to be at the forefront of global fashion trends and technology that can add value to its luxury products. For more information on Duca del Cosma, please visit

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